Driving Brand Recognition: Vehicle Livery Enhancement for a Builders Merchants

Vehicle Livery 5

AIO Spark’s journey, starting in 2003, has been marked by various milestones that have contributed to our growth and expertise in content creation and problem-solving. In this case study, we explore another pivotal moment between 2013 and 2017, when we enhanced vehicle livery for builders merchants to create a cohesive and impactful marketing campaign.

The Vehicle Livery Challenge

The builders merchants operated multiple companies and brands with different vehicles, mixing vans and trucks featuring clashing colours and logo versions. There was a clear need for a cohesive strategy to create a unified brand identity across the company’s vehicles.

Selected Vehicle Livery Examples

Our Solution: Standardized Colour Schemes and Custom Graphics

We decided to standardize the colour schemes for each business based on the logo design project we previously completed. We created:

  • Orange cab and dark blue trailer for the merchant trucks
  • Orange cab and silver trailers for the smaller wagons
  • Custom-branded plumbing and heating vans with whole vehicle wraps and standout graphics
  • Green garden machinery vehicles
  • Blue and zesty yellow kitchen and bathroom vans

One unique project involved designing a custom cab wrap for a driver who was a Liverpool fan. We created a wrap featuring the Liver Bird, which made a showstopping entrance whenever the driver arrived on-site. The truck even appeared in a local truck show due to the impact it made.

Vehicle Livery 1

Impact on Brand Recognition and Marketing

We significantly enhanced brand recognition and created a memorable marketing campaign by implementing strong and vibrant branding on the company vehicles. The vehicles became local icons, contributing to a more noticeable presence for the company and leaving a lasting impression on potential customers.


This case study highlights another milestone in AIO Spark’s dedication to excellence and the importance of leveraging past experiences to shape our future. As we continue to develop innovative AI-powered content creation and problem-solving solutions, we draw on our expertise and the lessons learned from projects such as this vehicle livery enhancement.

Like that? Try these

The Power of Local SEO for UK Small Businesses (Part 2)

Part 2 of our series delves into the transformative power of local SEO for UK small businesses. Learn key tactics for enhancing online presence, attracting more local customers, and boosting business growth.

Claude’s Social Media Marketing Guide | 2024

This guide examines the top platforms to prioritize, how to create an effective social strategy, tips for optimizing content for each platform, social media advertising methods, and the best practices brands should follow.

The Importance of Local SEO for UK Small Businesses (Part 1)

Local SEO helps small businesses rank higher for local searches. But with intense competition, how can your business stand out locally? Learn the benefits and challenges of local SEO for UK small businesses.

Developing Personas: A Key Component of UX Design

Want to make your UX Design more effective? Our in-depth guide on developing personas in marketing offers actionable insights for better audience targeting and engagement.

Boost Your Small Business: Top 4 Advantages of Professional Website Design

Keen on propelling your small business to new heights? Discover how professional website design serves as a catalyst, unfolding five game-changing advantages. The first impression counts; make yours unforgettable.

Mastering Technical SEO: A Comprehensive Guide to Overcoming Common Issues

Embark on a transformative journey with AIO's guide on Mastering Technical SEO. Uncover common issues and actionable solutions to rank higher in search results and provide an optimal user experience.

AIO Guide to Summarising Industry Reports

Embark on a journey to master the art and science of summarising industry reports with AIO's guide. Transform verbose reports into a treasure trove of actionable insights for your SME's sustained growth.

Simplifying Academic Writing with AI: A Guide to Abstract Generation

Unlock the full potential of your academic research with AI-generated abstracts. Say goodbye to the pains of manual abstract writing and embrace the future where AI does the heavy lifting, allowing you to focus on what truly matters—your research.

Google Bard September 2023 Update

Stay ahead of the curve with Google Bard's September 2023 update. From real-time information to enhanced language support, discover how Bard is becoming an indispensable tool for content creators.