AIO Guide to Summarising Industry Reports

Summarising industry reports for smes iii

Staying updated with industry trends is beneficial and essential for the sustained growth of Small and Medium Enterprises (SMEs). One rich source of such insights is industry reports. However, these reports’ dense, often verbose nature can pose a challenge for many. That’s where the art and science of Industry Report Summarisation come into play.

With over two decades of experience in digital marketing and content creation, we’re here to guide you through a simplified yet practical approach to dissecting industry reports. This post unravels the steps of summarising industry reports, ensuring they’re easy to understand and engaging and consistent.

Summarising industry reports for smes iv

Understanding the Topic

Initial Assessment

Begin by diving into the report with a preliminary skim to grasp the overarching themes and ideas presented. This initial assessment will give you a sense of what the report entails at a high level.

Key Point Identification

Once you have a broad understanding, delve deeper to identify the key points and data crucial for your industry. Look for trends, statistics, and insights that could impact your business.

Terminology Familiarisation

Every industry has its own jargon. Familiarise yourself with any unique terms or acronyms used in the report to ensure a clear understanding as you move forward.

Summary Writing


Now that you grasp the key points, begin drafting your summary. Stay concise, prioritise the most impactful information, and maintain a logical flow of ideas.


Remember, the goal is to make the summary easily understandable. Avoid complex language and keep sentences short and straightforward, ensuring a Flesch reading scale score of around 80 for optimum readability.

Editing and Proofreading

Grammar and Spelling Checks

Ensure your summary is free from grammatical errors and spelling mistakes. Tools like Grammarly can be a helpful aid.


Check for consistency in the terms used in the summary format and ensure that the narrative flows smoothly from one point to the next.

Summarising industry reports for smes ii

Optimisation for Comprehension and Engagement

Visual Aids

Incorporate graphs, charts, and images to visually represent key data points from the report. Visual aids can significantly enhance comprehension and engagement.

Interactive Elements

Consider adding interactive elements like clickable infographics or short quizzes to test the reader’s understanding of the summarised report.

Industry Report Summary Consistency Analysis

Comparative Analysis

Compare your current and past summaries to ensure a consistent approach in presentation and analysis. It helps in maintaining a uniform narrative for your audience over time.

Feedback Loop

Engage with your audience to gather feedback on the summary. Understanding their perspective can provide valuable insights for future summarisation endeavours.

In conclusion, industry report summarisation is a skill that can significantly enhance the decision-making process and strategic planning for SMEs. By following the outlined steps, you’re well on your way to making the most out of the plethora of industry reports available, translating dense information into actionable insights.