Search has evolved. We explore Google’s massive SMITH and MUM updates, revealing how AI now reads entire books, understands British nuance, and "sees" images to answer your most complex questions.
Category Archives: SEO
08
Feb
Feb
In 2019, Google stopped matching keywords and started reading. Explore our definitive guide to the BERT update, explaining how AI mastered the nuance of the English language and what it means for the future of search.
08
Feb
Feb
In 2015, Google stopped just matching keywords and started thinking. This is the complete guide to RankBrain, the AI system that interprets 15% of all searches and changed the web forever.
08
Feb
Feb
In 2013, Google replaced its engine with Hummingbird, moving from keyword matching to semantic understanding. This definitive guide explains how it changed the web forever.
07
Feb
Feb
Struggling with duplicate content? Learn how the humble canonical tag saves your SEO. A complete guide to history, implementation, and common pitfalls for UK site owners.
06
Feb
Feb
Think of backlinks as digital word-of-mouth. From the Mayor of York to Google's PageRank, we explain why links are the vital "votes of confidence" your website needs to thrive in the UK market.
06
Feb
Feb
The "ten blue links" are gone. Google now reads the web for you. From the CMA's crackdown to "optimisation" strategies, here is everything UK businesses need to know about the AI Overview revolution.
06
Feb
Feb
Your Google Business Profile is your digital shopfront. Discover how to verify, optimise, and rank your local business on Google Maps and Search with our definitive guide for UK business owners.
06
Feb
Feb
Dive into our comprehensive guide on Local SEO basics, tailored specifically for UK businesses. We explain what NAP is, why consistency prevents "digital Chinese whispers," and how to fix common British formatting blunders to boost your local rankings.