Welcome back to our ongoing local SEO guide for small business owners in the UK! In the last edition, we explored powerful off-page optimization tactics to complement your website efforts. Now let’s dive into dominating Google Maps to really maximize your local visibility.
Understand Google Maps/Local Pack
To appreciate why optimizing Google Maps is critical, you need to understand how integral Maps and the Local Pack are in the customer journey.
Google Maps offers detailed business listings appearing prominently in search results. The Local Pack displays a map overlay with directions to local companies near the searcher. Together, they make it easy for customers to discover and contact local businesses like yours.
Appearing prominently on Google Maps and ranking well in the Local Pack is key to visibility for UK small businesses targeting local customers. You want to be one of the first options people see when searching for local products or services.
Optimizing your Google Maps listing gives you the best chance to stand out. Let’s explore how to make your business shine.
Perfect Your Google My Business Listing
Google My Business (GMB) is the platform allowing you to manage your Maps presence. Make sure to:
- Claim and verify your GMB listing with accurate business info
- Select all relevant categories so you appear for localized searches
- Write an engaging business description incorporating key local keywords
- Add photos, videos and other rich media to bring your listing to life
- Keep hours, contact info and other details updated
A complete, optimized GMB profile signals relevancy to customers and Google alike, increasing your local visibility.
Earn Positive Local Reviews
Customer reviews on your GMB listing make a major impact. Aim for at least 15-20 4-5 star reviews to establish credibility.
- Prompt happy customers to review you on GMB specifically
- Respond publicly to all feedback showing you care
- Resolve any criticisms constructively and with appreciation
- Highlight rave reviews on your website and social media
Positive local commentary boosts conversions while reviews directly influence local SEO rankings.
Advertise in the Local Pack
Paid Local Pack ads allow you to grab top placement above organic listings to stand out.
- Target searches for your products/services + city name like “Thai restaurant Manchester”
- Tailor ads to be locally relevant with your location, hours, contact info
- Link to tailored landing pages on your site for conversions
Combining paid Local Pack ads with robust local SEO maximizes your exposure exactly when it matters most – during nearby customer searches.
More Localized = More Opportunities
The more localized your Google Maps and website optimization, the greater your visibility and conversions from local searches.
- Include your city/region in page titles, headers, content, etc
- Provide locally tailored offerings like delivery for city residents
- Run hyperlocal PPC & social campaigns focused on specific neighborhoods
- Sponsor local events, teams and causes to engage community
Zero in on potential customers in your backyard through hyper-targeted marketing and SEO.
Stand Out Locally
Gaining an edge on Google Maps and the Local Pack takes effort but delivers tremendous value. We’ve only scratched the surface of local SEO tactics that can help your business stand out and be discovered locally.
In the next edition, we’ll cover more advanced local strategies around voice search, mobile optimization, and reviews. The opportunities to connect with customers in your area are endless for savvy local marketers. Until next time, start honing your Google Maps presence and let your business be found!