Apple Search Engine to be announced June 6th, rumours say.

Apple Search Engine - Search Different

Apple Search Engine in the works, with a reveal coming at Apple’s WWDC event on 6th June (5 days from now), it is rumoured. Apple SEO about to become the next big thing in website optimisation? or will this be more of an iDevice-centric search engine that exists behind the walled garden?

Apple Search News-breaker Barry

Barry Schwartz of Search Engine Roundtable broke the news on his website and then shared the revelation on Twitter, where it has gained traction and begun a discussion about the ifs, buts, pros and cons of Apple Search entering the online search market…

Apple Search Engine Rumour Page on SE Roundtable website.

It would make sense if Apple Search became a worldwide web product, if you think about it. Millions of people use Apple devices daily and search – particularly web search where Google are so dominant – would give the company a new area to exploit and masses of growth opportunity for ad revenue, product sales and new user acquisition.

Apple Search Engine Confirmed*

According to an Apple insider, Apple Search is definitely coming:

Of course, Apple already has a few options when it comes to search, so Apple Search may not be an announcement of a public search engine, it may just be advancements in the Apple search functionality that already exists.

Apple Search: iPhone/iPad/etc.

A search engine is the software used to help people find information. Apple’s search engine is called “Apple Search” on the iPhone and iPad.

iSearch - the default way to search Apple.

You can access this engine by searching for a term on your device. It presents you with a list of relevant results. You can tap on a result to open it. In addition to the standard search results that Apple provides, you can also search the App Store or iTunes. You can also access the “News” search option to get the latest headlines on the topics you’re interested in. You can also search Wikipedia articles on your iPhone or iPad.

The search engine helps you find information by providing a list of suggested results based on your search terms, similar to Google, Bing, or DuckDuckGo to find information or use Apple’s iCloud Search to find content stored in iCloud.


Siri is another form of Apple Search that exists on every Apple device, which spans desktops, handhelds, wearables and TV.

Siri - another  Apple search engine

Siri works like a normal search engine in many ways, just by using your voice instead of typing. The AI behind Siri is pretty advanced and it allows you to make common tasks quicker and hands-free.

How will the new Apple Search involve Siri? Will it enable global search using Siri commands to all, even non iDevice customers?

First things first, it’s important to note that Apple has not yet confirmed that it is working on a search engine.

However, we do know that Apple is working on an update that will be delivered sometime this year. If you search online for “Apple search engine”, you will find a lot of speculation about it. There are also some who have even said that they have heard it will launch at WWDC.

Yet, there is also speculation that it won’t come this year at all. This is an important question because if and when it does launch, it will have a tough time competing with Google and even Microsoft, who have both received major boosts in their web search functionality in the past year.

We also know that Apple has been mum about the fact that it is working on a new search engine, so be sure to keep an eye out for any official announcements in the coming days!


The Apple Search engine, if it is in fact coming, will be an interesting development. Many believe that search is where Google and the likes are going to make most inroads. Google may not be as dominant as they once were, but they still have a strong position. Apple Search engine seems like a battle between Google and Apple, where Google will be fighting hard to claim the top spot.

It’s worth noting that Google is not the only search engine out there and there are many more. Apple might also use other search engines, like DuckDuckGo, to boost its search rankings.

That said, the fact that Apple has its own search engine, even if it is in an early stage, will give it an edge over its competitors. Apple Search may also be used to enhance some of the other iApps that you already use.

The new search engine would give Apple another way to engage with its customers and drive them towards their products. It may also be used to help people find lost items or get directions (and, of course, help you find your iPhone).

Apple Search is a win-win-win proposition for Apple, its customers and consumers. The new search engine, even if it is still in the early stages of development, will become the go-to search engine for many people because it is easy to use and does most of the work for you.

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